MasterWords is delighted to add an exciting business resource to its communications portfolio. By joining forces with a dynamic new marketing agency - Aftermarketing Solutions - we now provide strategic direct marketing capabilities for businesses at the start-up, development or experienced phase.

With the addition of Aftermarketing's strategic marketing skills our new services now include:

• business to business direct marketing
• targeted direct marketing copywriting
• database marketing
• corporate training
  

Aftermarketing Solutions provides direct marketing consulting, campaign management and training services customized to meet the strategic goals of your company. We offer expert advice in the following disciplines:

Direct Marketing
Database Marketing
Customer Relationships & Loyalty
Tele-Professional Sales Skills
Campaign Management & Resources

MasterWords partners with experienced professionals from related communication and marketing disciplines. We assemble a top-notch team of translators, graphic designers and public relations experts to complete your project and get your message to market with a unique look and feel that represents your company.

Karl Eichner
Eichner & Associates

Karl Eichner is an internationally recognized specialist in corporate and brand communications, event promotion and government relations. For more than 22 years he has been the principal of Eichner & Associates, a full service communications consultancy. Eichner’s primary services include media relations / communications, issues and crisis management, new product launches, sponsorship and special feature assistance, brochure and advertising copy writing, and project strategic planning from concept to completion.His clients include Canadian National Sportsmen’s Shows, the Canadian Corps of Commissionaires, Commissionaires BC, the Leprosy Mission Canada, the Canadian Sanitation Supply Association, dmg world media, Signatures Craft Shows, Premier Event Productions, the National Association of Consumer Shows and the Canadian Association of Exposition Management. In the past two years, he has handled communications / media relations for 20 trade / consumer shows and conferences in Canada and the USA including Clean Canada, Can Clean, CIPHEX Ontario, CIPHEX West, the Toronto Motorcycle Show, the Toronto Ski, Snowboard & Travel Show, the Toronto Sportsmen’s Show, the Ottawa Boat, Sportsmen’s and Cottage Show and Graphics Canada.

Besides his consultancy practice, Eichner teaches communications / media relations. He is a contributor to a number of trade magazines and a correspondent for an international news gathering organization.

Prior to establishing his own consultancy, he worked for two of Canada’s major advertising / public relations agencies and two national news wire services. He was a communications advisor to the Federal Government, acting as press aide to the President of the Treasury Board, the Speaker of the House of Commons and several cabinet ministers.

Chris Mc Callan

Chris McCallan is a Toronto (Canada) based freelance photographer. His advertising work has appeared in Time, Newsweek, The Toronto Star, Toronto Sun and The Globe & Mail. He’s worked for Southam publications, Vickers & Benson, Citibank, Kiss FM (a Rogers Cable Company), Zurich Insurance, ING Canada, Janssen-Ortho Inc. (a division of Johnson & Johnson), Cadillac Fairview, Greyhound Canada, The Fan 590 and a host of others. Chris’ images have been featured in national billboard campaigns and in stills appearing in national television spots.

He is a graduate of Ryerson Polytechnic’s Photography program and a Capic member. Chris has been shooting since 1988.

ENspace
A Digital Communications Company

ENspace takes your written words and through graphic design and layout, creates the image that will capture your target market. Logos, illustrations, photography and your corporate colours are combined with text to showcase your products, services and ideas.