Utilizing Customer Information To Market Your Products And Services

Marketers everywhere are employing the new economies of gathering, manipulating and analyzing customer data to increase market share and profitability. This one-day program brings you from First Base to Database and is designed for participants to gain an understanding into developing and implementing Database Marketing strategies.

This informative one-day course details:

How To Get Started | Building The Database
Customer Profiling & Segmentation
Life Time Customer Value | Recency, Frequency, Monetary Analysis