Dianne Werbicki-Bell
Director, MasterWords Communications

Dianne is a skilled creative writer and diligent editor. Her experience in corporate and business communications covers 20 years with satisfied clients and a varied portfolio of accomplishments. She effectively combines business knowledge, professionalism and creative entrepreneurship to enhance her clients' projects.

Background
Working for nine years as an in-house editor, she developed and managed successful programs for both internal and external audiences including annual reports, targeted employee newsletters, sales and marketing materials and media releases. Since becoming independent in 1994, she has had the opportunity to produce an even greater variety of communications materials for companies in varied industries.

Expertise / Memberships
Being an active member in the International Association of Business Communicators, the Editors' Association of Canada and former member of the Periodical Writers' Association of Canada has helped Dianne gain valuable experience in taking technical terminology and simplifying it into plain language so that it can be read and understood by a wider audience.

Entrepreneurship
Dianne is a champion of entrepreneurs and small business people. She has
mentored for the Mississauga Business Enterprise Centre where she acted as moderator for a small business technology panel. She has presented workshops on Effective Business Writing and Targeting Cover Letters. As editor of Business Careers Canada, a magazine geared to the entrepreneur, she has written articles on financing for small business and other issues.

Kevin Bell
President, Aftermarketing Solutions

Kevin Bell has been actively involved in the direct marketing industry for over 10 years. His experience includes managing direct marketing campaigns and designing training programs for supervisory and management personnel. He has been a featured speaker on such topics as; Direct Marketing, Database Marketing, Direct Mail and Telemarketing. He is a talented conference speaker and has conducted numerous in house and public workshops across North America. Kevin holds certificates in Marketing and Direct Marketing, and teaches Direct Marketing at Centennial College.